While many may associate Los Angeles as the iconic city of California living, nothing quite compares to the beach lifestyle of San Diego County. The search term, “San Diego beaches” alone receives an average of 2,900 searches a month. From family-centered beaches like Moonlight Beach in Encinitas to coveted local surf spots like Trestles and Windansea in La Jolla, San Diego’s coast has something for every kind of beach goer. Ellen Browning Scripps Park that overlooks La Jolla Cove, where you can catch sea lions and their pups resting on the rocks, is the most photographed spot in San Diego. And there is no wonder why Sunset Cliffs received its name when you get the chance to take in the descending sun over the cerulean sea while waves crash along the shoreline below. It’s easy to see why San Diego is a beacon for beach-seeking tourists but the question is whether San Diego is a luxury location worth its cost of living.

 

Over the past year, the San Diego coast has seen an average housing price increase of 2% with La Jolla averaging closer to 4%. Homes over the million dollar mark are now becoming the norm for properties that boast location with or without significant lot sizes. San Diego County rent prices are just as aggressive with a 3.5% increase over the past year, garnering a seat as one of the highest in the country. So who is flocking to San Diego to call it home: medical and healthcare professionals, pharmaceutical executives, biotech, entrepreneurs seeking San Diego’s green and clean-tech culture, and let’s not forget that San Diego is a military town and home to eight of the largest government contractors in the nation. As a result of these thriving industries, San Diego has an increasing desirability for professional elites and has evolved from its small city feel of 20+ years ago to a large transplant city. Despite the increased cost of living, San Diego both attracts and accommodates the retired and the career-seekers. For many, San Diego offers the opportunity of having it all: a good job and a good lifestyle.

 

When it comes to making the decision to set anchor in such a desirable beach town as San Diego, there are a lot of facets to consider before making the jump and a lot more options than one. While permanent residency may be your goal, there’s also the option of purchasing a second or vacation home, or even an investment property that can leverage on San Diego’s rental market. A WorthPointe CERTIFIED FINANCIAL PLANNER™ professional can help you assess your options alongside your other financial goals to reveal your specific budget, risks, and hidden costs of living in America’s Finest City.

 

Grounded in San Diego’s diverse economic market, the WorthPointe San Diego office has seen the city’s growth swell and break through the years. Having a knowledgeable, local CFP® to guide you through the benefits and challenges of building your life in a luxury market is essential to your success. To devise a custom financial plan to accommodate your goals here in San Diego, contact WorthPointe at 800-620-4232 to schedule a complimentary consultation session.

about the author: Charles L. Stanley CFP®, CHFC® & CKA®

CharlesStanley640x640Charles L. Stanley CFP®, CHFC® & AIF® is a CERTIFIED FINANCIAL PLANNER™ professional and a Chartered Financial Consultant, and he holds the Accredited Investment Fiduciary® designation. For more than 20 years, Charles has served retired physicians, business owners, corporate executives, retirees, and widows, helping them with their estate planning, tax strategies, risk management, investment selection, business succession, and retirement planning.

Charles is a co-author of T.A.S.K. – The Trusted Advisors Survival Kit, published by LexisNexis and is the founder and editor of Capital Markets U.com Magazine: Investor Education for Main Street America. He recently published Forewarned is Forearmed: How to Make an Annuity Purchase (or not) You Will Never Regret. Additionally, he has been quoted or published in the Journal of Financial Planning, San Diego Union Tribune, San Diego Daily Transcript, American Funeral Director Magazine, Canadian Funeral Director Magazine, The Bottom Line – Independent Voice for Canada’s Accounting and Financial Professionals, Financial AdvisorPro, The Family Business Advisor, and Christian Businessman Magazine and was a contributing author to How to Manage a Million Dollars or Less. He also hosted Senior Money, a radio talk show heard on KCEO AM 1000 and he has appeared as an expert witness in both NASD arbitration and San Diego Superior Court.

Learn more and/or Contact Charles

Continue Reading

Other articles filed under LA/OC CFP Team Posts

The Intrapreneur’s Wealth-Building Toolkit

July 17, 2019 - That’s not a typo in the headline; this blog is directed toward intrapreneurs — folks who hold manager, VP and director positions at public companies. These ambitious leaders often self-select as, but since they work within large organizations, they have...
Continue Reading

Your Sequential Investing Hierarchy: First Things First

June 12, 2019 - As I’ve noted in a previous blog, I like to break down where money goes into four buckets: Live, Give, Owe and Grow. Today, I’m going to expand on that concept by introducing the five sub-categories to the Grow bucket...
Continue Reading

Start With the End in Mind

May 14, 2019 - The younger you are, the less you’re likely able — or willing — to think about what your retirement might be like. That’s OK, but you probably do know one thing, even if you’re a millennial with years and years...
Continue Reading

Are You Too Paralyzed to Plan?

May 8, 2019 - Analysis paralysis — we’ve all been there at some point. I know I’ve been guilty of it. As a financial advisor, I see it all too often with millennials and Gen Xers when it comes to financial planning. And for...
Continue Reading

Congratulations to John Chapman, WorthPointe’s Newest Partner

April 30, 2019 - John Chapman joined WorthPointe in 2018, to bring our presence to Orange County. Since then, his entrepreneurial drive has helped us expand our reach throughout the region. Initially attracted to our company culture and tailored investment approach, John found a...
Continue Reading

Return to Blog Home